
TRANSBORDER
From Business Set-up
to GTM in Japan
Japan is not just another market. Its business culture, decision-making, and distribution channels operate on a fundamentally different logic. We are the bridge — translating in both directions, from legal entity setup through go-to-market execution.
TRACK RECORD
We have run this playbook before. Many times.
20+
years
in Japan's tech industry, from IBM to founding startups
20+
countries
client engagements spanning the US, Europe, and Asia
30+
industries
from telecom and finance to aviation and apparel
3
mega deals
three market entries, each landing a major telco deal
No.1
share
SaaS bootstrapped from zero to market leadership
3
months
from contract to nationwide launch — achieved twice
Collective experience of Gaia United members.
WHAT WE DELIVER
The arc of market entry, end to end.
01 — Establish
02 — Localize
03 — Connect
04 — Launch
05 — Operate
06 — Scale
COVERAGE WE HAVE EARNED FOR CLIENTS
Yahoo! Japan's front page — twice
Editor-selected headline slots on the country's most visited news destination
Nikkei coverage
Product launch featured in Japan's leading business media
100 releases a year, 4 languages
Sustained global PR for a Japanese hospitality group
SELECTED ENGAGEMENTS
🇺🇸US · Mobile Security (unicorn)
Negotiated pre-installation across all handsets of a major carrier. Custom development, system integration, QA, and call center — launched in three months, timed to the annual iPhone release.
🇺🇸US · Insurtech (Fortune 500)
Built a device protection program with a major carrier from proposal to launch: claims call center, logistics hub, and three-way system integration. The program scaled to tens of billions of yen in annual revenue.
🇮🇪Ireland · Fintech
Localized a parametric travel insurance product: UI/UX, alliance with a major domestic insurer, and a press launch covered by Japan's leading business media.
🇬🇧UK · Apparel (heritage brand)
Ran e-commerce operations and launched the flagship store in Tokyo.
🇪🇸Spain · Telecom
Productized the service for Japan and led it to a major carrier-scale partnership.
🇦🇺Australia · Aviation
Interim contact-center leadership through COVID-19, sustaining operations as call volume rose more than tenfold.
🇯🇵Japan · Hotel Chain
The bridge runs both ways: global press distribution in four languages, roughly one hundred releases a year.
